Marketing & Copywriting

Organic Natural Health is a growing industry!

Everywhere we look, products, foods, and a variety of other professionals, are all competing for our attention. "How to get noticed?" is a challenge these companies face everyday. But if you can't be found, or you haven't found a message that draws in your market, you will struggle and your business will be at risk.  

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If you want to stand out from the crowd, great copy is a must!

Working together, we will grow your business by creating content and online marketing pages written to speak directly to your ideal clients… You know the ones, all of those who care as much about their health, and the health of our planet, as you do.

I offer Organic Natural Health Copywriting Services.

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I am committed to an organic lifestyle. I can help you develop your brand, marketing materials and online presence. I have been your client for decades. What that means is I know how to write your story and share your message. As an AWAI trained copywriter, I will build upon the work you have already done and further develop your brand.  Your product or service will be the one people want!

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I am available for all of your online copywriting needs: blog entries, e-newsletters, website audits and content writing. If you need a program or website content written, call me!

If you are a Health Coach, Nutrition Counselor, product manufacturer, or online store, I can help you build an online marketing platform that will engage, inform, and develop your relationship with your B2B and B2C clients. 

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Together, we will...

• Clarify your business goals.

• Target your marketing to the clients who are looking for you.

• Create a website that reflects the value of your work.

• Develop your online programs, newsletters, and email campaigns.

• Increase your client base AND your income!

• And most importantly…

Get your product or program out to the world.​

Let me take the writing off your plate so you can do what you do best - provide products and services to your clients!

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707 321-4431

c_morningsong@yahoo.com

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• Comprehensive Web Site Audits

• Strategic Messaging Platforms

• Business Development/Branding

• Flyers/Brochures 

• Project Management

• Web Content/Copywriting

• Research/Case Studies

• Personal Leadership Coaching

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Testimonial

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As a businesswoman, it was important for me to find a person with 100% integrity, patience, kindness, and the ability to see my vision and take action.

 

She has been involved in all aspects of my business.  She wrote and designed my website, creates all of my marketing materials, designed my bed and breakfast, worked with the laborers as they did the building, helped me as I learned to work with staff and clients, and coaches me as I've created my dream.

 

Morningsong is invaluable in keeping my business up and running.  She always follows through with her word and has excellent people skills. I could not manage without her support, wisdom, and guidance.  In the year we have been working together I have gone from one music class and an unfinished bedroom that I occasionally rented - to offering several ongoing classes, hosting many events, and operating a 4 bedroom bed and breakfast that has welcomed guests from all over the world!

 

I highly recommend her for all of your personal & business needs. I know that when you choose to hire Morningsong, you will be delighted with all that she has to offer. DB

 

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Comprehensive Website Audits

 

Are you generally happy with your website but feel like it needs something else...?

 

A Comprehensive Website Audit is an examination of all or part of your website.  I will look for specific ways to improve appearance, performance, and usability. 

I will provide you with a page-by-page review/report containing detailed recommendations to boost response. This includes: 

 

• A thorough review of your site, measuring it against website best practices

• A detailed report of your strengths and opportunities

• A customized Content Strategy Plan to boost SEO traffic and site conversion

 

As a result of this Site Audit, you’ll have a clear, strategic road map for content changes that will make a huge difference to your website’s performance. 

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Strategic Messaging Platforms

 

Does your business have a clear message that is targeted and on purpose?

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A Strategic Messaging Platform is a comprehensive document that contains all

relevant marketing and selling statements about your product or service.

Its purpose is to serve as the “master message document” from which you can spin off all of your essential marketing pieces.

 

This 10 page report generally includes:

• Product tagline

• Description of your specific target market

• Explanation of the value provided by your product or service

• Description of how your product works

• A complete list of market research facts and figures

• Unique Selling Proposition (USP) statement

• Emotional Selling Proposition (ESP) statement

• Product positioning statement

• Testimonials from product champions

• Key message benefit statements

• Key message benefit statements designed to overcome anticipated product objections

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Web Content & Copywriting

 

How's that website coming along...?

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Content creation for websites and other marketing materials.  Using effective and proven writing techniques, and capturing the voice and tone of your business, I will increase conversions and turn your website visitors into clients.     

 

• Site pages

• Newsletters

• Case Studies

• White Papers

• Flyers & Brochures

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Business Development & Branding

 

Successful businesses begin with branding.  Who are you, and what do you offer?  

 

Working together, we will discover the unique ways in which to offer your work.  This includes clarifying your niche and target market, choosing the name of your business, it's voice, image, and how it will be presented.  We will set the goals you want to achieve and clearly map out how to get from where you are now, to where you want to go.

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Management & Leadership Coaching

 

As a recognized manager and leader I have been an instrumental part in the creation, building, and management of many businesses.  I have experience consulting in the fields of:

 

• Personal Growth

• Health & Wellness

• Entertainment

• Construction and Real Estate

• Corporate Consulting

 

Whether you are just starting out, or you have been in business for awhile, you may find that there are areas where you, or your staff, would benefit from coaching.  Let me help you grow your business with coaching based on experience and knowledge.